Research, Marketing, Talent
We are insights, brand and experiential strategists. We also represent great talent with great stories.
PinPt. has unique 360° research, marketing and advertising experience, working with Fortune 50 and start-up clients in the CPG, retail, fast food, B2B and DR categories. Our speciality is tackling tough business and branding challenges, with an insights-fueled approach. From finding the right personality for a TV show, to CX research, life cycle strategies and disruptive new products, we work at 10,000 feet as well as in the weeds to get the job done.
For 20 years, we have worked hard and over-delivered for clients that we’re proud to now call our friends. Our strategic sensibility has forged epic, customer-centric, sticky brands and stories, built to succeed.
Put PinPt. Insights Forward to work for your business.
Who we have worked with
“Karen has been an important part of my marketing efforts when I was CEO at LALA Foods US, and now with Scout & Cellar. She makes it easy - provides the insights, that inform our decision-making for strategy and new product plans. Then she goes a step beyond, often into concepting, positioning and product naming - all the while moving quickly but thoroughly. We need that in our fast-paced CPG world.”
“Karen is a true game-changer when it comes to evaluating new product concepts. She has a unique knack for delivering the invaluable insights necessary to make the winning product investments which in my view are always amongst the toughest decisions to make as a company. She has delivered again and again for HumanN.”
“Karen is strategic to the core, with the ability to quickly understand industry trends, glean insights and recommend creative solutions. She is a passionate and driven marketer that always delivers for our team.”
“Karen and I have worked together for many years. Her process is always strategic, designed to net actionable results. She communicates clearly, has a thorough and thoughtful approach and is fun to do business with. And ultimately, the work she drove for us provided strong foundational insights.”
“PinPt. is a performance marketing secret weapon. I’ve known and collaborated with Karen for over 20 years, and witnessed her quietly establish a powerful reputation for (1) helping CEOs and their marketing teams set and achieve a ‘customer first’ agenda through (2) fast, accurate and reliable customer, brand and marketing advisory with (3) customer outcomes at the heart of every decision that (4) delivers increased economic value. Smart, incisive, fast, and cost-effective. Highly recommended.
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